We live in a culture of immediacy, an I-want-it-now, instant-reaction, globally-connected planet. Certain online retailers have made their name synonymous with next day, or even next hour delivery. My co-founders and I wondered what it would mean to go one better: next second delivery. That is why we founded BookShoppr, to turn our vision into a reality.
To do so, we had to go back to basics. We love e-commerce, but struggled with certain aspects of the process. Websites weren’t inspirational, not lending themselves to an interactive browsing experience. As helpful as FAQ chatbots can be, we struggled with the sometimes clunky dialogue. We found ourselves questioning fundamental cornerstones of how we buy books, and we decided we would do things differently.
That is not to say it is entirely unfamiliar. When you arrive at Bookshoppr.co, you will see a lot of the same offers, recommendations and deals you would see at other online bookstores. We have minimalist design, and offer the usual bestsellers.
But try clicking on a book you might be interested in, and you will immediately see the difference. Rather than a descriptive page, instead it will feel like the book is actually in your hands. Thumb through it. Read a page or two. If you decide you want to buy the book, keep it in your Hands (just like Amazon’s Shopping Basket). This is a browsing experience rooted in human experience.
If you have any questions, no problem at all. We won’t direct you to some bland FAQ. Engage with one of the Actual People in the store, our Digi-Staff. They will use a natural language processor (we call it “the human brain”) to understand your problem and find a solution. Some people find out Digi-Staff quite attractive, but do not entertain any delusions. You don’t have a chance.
Suppose your Hands are full, you are ready to Check-out. We can do this seamlessly, with no serious effort from you. We accept Android and Apple Pay, credit cards or even actual physical money. You don’t even need to create an account with us to make a purchase – no password required!
And what about delivery, that next-second challenge? As soon as you have checked out, your purchases will go from your Hands to your actual hands – the books will already be there, mere moments after making a purchase. We can also deliver to any address, at your home or your workplace. All you need to do is go to those places with your purchases, and they will be there when you arrive.
So come try out BookShoppr! To find us, go to BookShoppr.co, then stand up, leave your house and walk to one of our physical websites.
Hardly Business Review 