Business is Awesome. You know it, I know it. This series is where I write about it.
It’s hard, being a person. As soon as you think you’re on top of something, the future comes along and surprises you. Like Alice in Wonderland, you’ve often got to keep running just to stay in the same place.
How do businesses cope with this future uncertainty? The answer is that they don’t have to! Every year, businesses are able to predict, or “forecast”, precisely what their sales and profits will be many years in the future. I have come across many businesses, and they can apparently all do it! I don’t know how, but what a wonderful weight off the mind.
It might seem like magic, but it’s just businesses being businesses. Isn’t business awesome?
Hardly Business Review 