HBR has written previously about the current low rate of interest in the UK’s economy. In this series, HBR investigates the British public’s lack of interest in the subject, and tries to work out what is best to do about it
The internet age has changed the way people consume information. Where previously the power was in the hands of the producer, on the limitless internet it is now the end user of information who is in control. With endless topics to choose from, the coronation is now complete; the consumer is king.
In this consumer-centric world, an article’s title has become all the more important. Description is no longer sufficient; now one must be titillated or intrigued to be persuaded to click through. People also love lists.
Despite this new world order, the business world has not yet cottoned on, with the same old descriptive, informative headlines being rolled out. Only today, example headlines included such drones as “Lloyds fined £218M over Libor”, and “Prudential Regulation Authority consults on implementing the Bank Recovery and Resolution Directive”.
I’m sorry, I think I just briefly drifted off. That simply won’t cut the mustard! Here are some suggestions for business headlines that will give business interest the bump it deserves:
- Bank fined How Much for dodgy banking practices?
- The Prudential Regulation Authority had a pow-wow. What they found will SHOCK you
- What it really means to be the Bank of England
- Doctors hate this business cost saving. Find out why
- Please don’t make this common emerging economy mistake
- Undeniable proof that dividends are interesting
- Which multinational conglomerate are you?
- 13 marketing hacks that YOU need to know
- This Mom found a new way to analyse equities
- 17 insults bankers are tired of hearing
- 61 things you didn’t know about the inflation (and I’m not talking about balloons)