Business is Awesome: Monet-ization

Business is Awesome.  You know it, I know it.  This series is where I write about it.

Stating the obvious, tech is hot right now.  The latest and greatest entrepreneurs are filling up the app store and the wider WWW with tools that are changing people’s lives and / or making it easier to pass the time while waiting in queues. The current growth formula is generally pretty similar across all such businesses – first achieve scale, and then worry about Monetization.

Isn’t that awesome? I was sitting here thinking that art was dead, when in actual fact Impressionism is alive and well in the modern-day tech industry! Quite why all these entrepreneurs have chosen this particular French painter as their muse escapes me, but Monet-ization is a major point of concern for founders and their VC backers.

I’m all in favour, indeed the great man’s waterlily series includes some of my favourite works of art. I can only hope that Pointillization, Picassification and Pollocking gain similar traction in future.

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