A senior Exec at JAB Holding, owner of Kenco Coffee, was taken aback when his penchant for sweet treats got out of hand. The C-level Leader of the investment firm, who wishes to remain nameless, says he was nursing a hangover and expressed out-loud his desire to have “every Krispy Kreme under the sun to go with [his] coffee”.
“I was as surprised as the next man when I discovered that as a result we had bought the whole business,” with shares in Krispy Kreme jumping by 24% as Wall Street opened.
“The saddest thing is that my wife has me on a diet at the moment – I will sooner buy a Kale farm than I will enjoy a Chocolate Iced.”
Hardly Business Review 