Tag Archives: Branding

What is in a name?

Data Scientist is the sexiest job of the 21st Century, according to the learned scribes at the other HBR, which is pretty good for a title that has only been around for 8 years (apparently coined in 2008 at either Facebook or LinkedIn). However the question on everyone’s lips is why on earth scientists didn’t think of using data before that? And more concerningly, where did they get all their ideas from?

Data, after all, is defined as “facts and statistics collected together for reference or analysis.” That sounds pretty business crucial, and like something that should have been thought of well before the 21st century! We can only be grateful to the kind folk at Facebook or LinkedIn for rescuing us from such barbarism.

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