Simeon Software, an analytics software provider, has appointed Meetoo Media as its Global PR-PR partner. This does not affect its existing relationship with PR firm Able Agency, who currently hold a global multimedia mandate with the software company, responsible for all consumer and corporate messaging.
Ralph Simmonds, CEO at Simeon, explains: “We felt that we weren’t getting our message across to our PR partners at Able in a cohesive way, so they were struggling to do their job. Now, with Meetoo’s track record, we fully expect to increase engagement with our PR firm, across all social media channels.”
This is the latest in a long line of successes for Meetoo Media, who have built a “third sector” within advertising, helping businesses better communicate with their existing advertising and PR agencies. “Too many businesses these days rely purely on email to work with their PR agencies,” said Meetoo MD Lesley Lemon. “Instead, we work with our clients to engage their PR agency via Facebook, Twitter, Snapchat and traditional media in order to better tell their story. We’re really excited to start doing that with Simeon and Able.”
Hardly Business Review 