Tag Archives: Social Media

Entrepreuninsight: Ant-esocial

One of the internet’s greatest gifts is its ability to connect people. Anyone with an internet connection can communicate with the whole world, give or take local censorship laws, which would have seemed inconceivable not long ago.

However mankind, unused to such a vast social vista, has tended to form tribes in corners of the internet, communities tied together by a certain webpage, and sometimes also by real-life experience. These are social networks, and in many cases they have outgrown their virtual corner, with Facebook and Twitter sprawling greedily across cyberspace.

The central tenet of all such sites is communication, between members, the site and the advertisers who (oftentimes) pay the bills, and websites are always trying to increase their user engagement. However for some people, this constant communication is a real turn-off. Ralph Arkleton was one such user.

“It was just a bit much, or that’s how I felt,” explains Ralph. “Why did people keep contacting me, or projecting their opinions on me? I wanted to be on Facebook, but I didn’t want to have to deal with all of that. That’s why I started Ant-esocial, the internet’s first antisocial network”

Founded in early 2013, Ant-esocial closely resembles Facebook, but you soon notice the subtle differences. Instead of a newsfeed, the Ant-esocial homepage simply reads “Nothing to see here, do whatever you want.” The messenger function is conspicuous by its absence. And while you can see other people on the site, if you click on anyone’s profile, a pop-up reads “Easy there, give them some space.”

“I’m an introvert, really. So is half of the population of the US. This site is for them,” says Ralph, as he stares contentedly at his No-newsfeed. “People ask why be part of a network at all, and that’s a good question. I don’t know either, but I do definitely want to belong. I just don’t want to have to talk to people.”

Ralph is not alone, with socially reserved users signing up in droves. “We have no idea who they are, of course,” says Ralph. “I would never be so forward as to ask them to fill in personal information. I’m just glad that they’re there, and that they’re not trying to communicate with me.”

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Business hires PR PR firm

Simeon Software, an analytics software provider, has appointed Meetoo Media as its Global PR-PR partner. This does not affect its existing relationship with PR firm Able Agency, who currently hold a global multimedia mandate with the software company, responsible for all consumer and corporate messaging.

Ralph Simmonds, CEO at Simeon, explains: “We felt that we weren’t getting our message across to our PR partners at Able in a cohesive way, so they were struggling to do their job. Now, with Meetoo’s track record, we fully expect to increase engagement with our PR firm, across all social media channels.”

This is the latest in a long line of successes for Meetoo Media, who have built a “third sector” within advertising, helping businesses better communicate with their existing advertising and PR agencies. “Too many businesses these days rely purely on email to work with their PR agencies,” said Meetoo MD Lesley Lemon. “Instead, we work with our clients to engage their PR agency via Facebook, Twitter, Snapchat and traditional media in order to better tell their story.  We’re really excited to start doing that with Simeon and Able.”

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