Tag Archives: Simeon


Senior business leaders at Simeon Corp have astounded onlookers by making a significant strategic decision without the use of Powerpoint.

“I am not sure quite how it came about really. We discussed the problem at hand, and the range of possible solutions, then came to a decision,” said COO Mark Markson. “Somehow we managed all that without anyone putting a range of charts on a white background, and without a single Exec Summary.”

There was some prior communication, with the salient information shared in a concise email before the board meeting. “I kept clicking download all attachments,” said Advisor Jane Jamesen, “ready to trawl through the usual 50-slide monster. It was embarrassingly long before I realised that there was no deck attached!”

All involved cannot get over a faint sense of uneasiness with the whole process. “I know we have done the right thing for our customers, our shareholders and our employees but it just feels so naughty.”

Tagged , , , ,

Business hires PR PR firm

Simeon Software, an analytics software provider, has appointed Meetoo Media as its Global PR-PR partner. This does not affect its existing relationship with PR firm Able Agency, who currently hold a global multimedia mandate with the software company, responsible for all consumer and corporate messaging.

Ralph Simmonds, CEO at Simeon, explains: “We felt that we weren’t getting our message across to our PR partners at Able in a cohesive way, so they were struggling to do their job. Now, with Meetoo’s track record, we fully expect to increase engagement with our PR firm, across all social media channels.”

This is the latest in a long line of successes for Meetoo Media, who have built a “third sector” within advertising, helping businesses better communicate with their existing advertising and PR agencies. “Too many businesses these days rely purely on email to work with their PR agencies,” said Meetoo MD Lesley Lemon. “Instead, we work with our clients to engage their PR agency via Facebook, Twitter, Snapchat and traditional media in order to better tell their story.  We’re really excited to start doing that with Simeon and Able.”

Tagged , , , , , , ,

Outbreak of workplace friendship

A London investment firm has been incapacitated by an outbreak of friendship. Simeon Partners, an alternative asset management company, alerted the authorities as soon as the infection was detected.

“We didn’t hesitate,” explains Partner Jim Bonham, “we know how dangerous workplace friendship can be, so immediately took steps to combat further spread.”

It soon became clear that the root of the problem was amongst new members of the Grad scheme. Despite trying to interact exclusively as detached professionals, trainees Peter Finch and Nicholas Ince accidentally got to know one another beyond the usual workplace pleasantries. Given its infectious nature, friendship quickly spread, and soon a number of the graduates began to like each other as people, not merely assessing each other as productivity centers.

HBR spoke with Peter: “I’m not sure how it started, but stilted small talk became meaningful conversation, and we began to talk about things we actually cared about. When we realized it was happening it was already too late.”

It wasn’t long before multiple members of Simeon were going out for non-compulsory after-work drinks, and even seeing each other at the weekend. Friends and family were quick to express their concern, with Nick’s girlfriend particularly perturbed. “It just seems weird to me, choosing to spend time with your colleagues when you don’t absolutely have to,” she explained.

Simon Hodgson, Managing Partner at Simeon, says that the main issue is that due protocol was not followed. “In the event of a friendship in the workplace, our HR policy requires those involved to communicate it, which did not happen in this case. We were left with no choice”. For the time being, the relevant parties have been quarantined in an attempt to suppress further spread, but Snapchat communication is proving problematic, with the Grads communicating extensively via a range of Emojis.

“Who knows,” wonders Simon, “they may actually form a meaningful lifelong friendship, after meeting as colleagues. I hope not for their sake though, what an embarrassing story to tell the grandkids.”

Tagged , , , , , , ,

Googling for Bitcoin

Cryptocurrency is a hot topic right now. While still a relatively new idea, its legitimacy is such that the word has even been added to the Oxford English Dictionary. There are more than 275 different currencies as of May 2014, and Bitcoin first and foremost, with a market cap of more than $6.2B.

The fluctuating price of Bitcoin has made it a source of much speculation, with some advocates saying it is here to say, while others are more skeptical.

A major point of concern amongst the naysayers is that it’s a bubble, that the currently volatile price may one day fall to nothing.  Indeed that was our concern at Simeon Capital when we first considered Bitcoin.  However once we dug around, we found a way to guarantee that the price would keep going up and up: Google.

As part of our Bitcoin due diligence, we were trying to piece together the key drivers of Bitcoin price.  One of our favourite research tools is Google trends, and upon downloading the trend data for Bitcoin, we were astonished to learn that the weekly price of Bitcoin moves almost perfectly with the level of Google interest in Bitcoin.

Bitcoin testThe implications are clear – the more times people Google “Bitcoin”, the higher the price per Bitcoin. Indeed, according to our proprietary regression analysis, the level of Google interest in Bitcoin is able to explain more than 70% of the weekly price of Bitcoin!

Upon seeing this, we of course acted quickly, purchasing millions of dollars of Bitcoin, and walls and walls of computer servers. We are currently in the final stages before the search-launch, when we will effectively triple the number of “Bitcoin” Google searches, which according to our analysis should add an incremental $1000 to the price of Bitcoin in one fell swoop!

So buy yourself some Bitcoin, and fire up Firefox.  We are long in Bitcoin, and our wealth is only limited by our Googling capability.  I’m feeling lucky.

(Graph created with Tableau, Sources: Google Trends, Coinbase)

Tagged , , , , , , , ,